Vim KrugerVim Kruger was born and raised in Cape Town, South Africa. His mom Marti was one of South Africa's top models and as an only child, he grew up in the fashion world. Vim recounts "as far back as I can remember I looked at the things around me through the eye of a lens."

After obtaining a Bachelor's degree in Chemistry and Mathematics, Vim served two years in the South African Navy. In the mid-70's, he left to pursue a dance career in the USA where he successfully performed for 15 years in some of the most prestigious production shows in the world.  

As a successful Principal Dancer in Las Vegas, Vim re-discovered his love for photography by shooting all the "beautiful people" around him. He utilized his talent and show business connections to build a large celebrity portfolio. Vim became a self proclaimed aesthete with a love of beauty, art and taste. It was that innate interest in the creation and appreciation of beauty that naturally progressed him into beauty and fashion photography.

In order to spend more time with his parents, Vim moved back to South Africa at the end of the apartheid era. Having gained great experience in the U.S., in a very short period, Vim became one of that country's most sought-after fashion and beauty photographers. His work has contributed to the editorials and covers of most of South Africa's major publications as well as those of international magazines such as ELLE and Cosmopolitan. His advertorial clients have included such leading cosmetic and fragrance companies as Chanel, Lancôme, Dior and Estée Lauder. Consumer goods clients include renowned names like Tag Heuer, GOCK Men's Underwear, and Punchline Cockail Mixers.

Today, Vim Kruger's photographs are exhibited around the world--from Cape Town to London and Miami. Now a resident of Fort Lauderdale, Florida, Vim shares his life with partner, John Pascale, and two “gifts from God”… his dogs Diego and Gabby.


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